Boxed with Wines
By Daniel Lim. Images by Jeri Soh.

Singapore - Wine lovers and shoppers can now look forward to boxed wine as the lion city gets a taste of Vino+, stretching both your wine dollar and enjoyment to greater heights.

In today’s economy, consumers are seeking both value and “a trendy and hip wine”, chipped Gladys Toh, a spokeswoman with Singapore’s Hock Tong Bee. Vino+ will be targeting cost conscious social consumers, especially in the wedding banquet category, plus making their way to the house wine lists in restaurants, wine bars and hotels. The cask wines will be mainly trade orientated, targeting at selected wine retail channels and partners.

Added Clinton Ang, the face behind one of Singapore’s most innovative wine business added, “Consumers see Vino+ wine casks as a more value for their money, as it holds the equivalent of four standard wine bottles. It is ready to drink with a maximum cellaring period of 3 years, stays fresher longer and clean, easy to dispense”.

Vino+, is listed with the bottles retailing for S$25.00, while the 3 liters boxed wines cost S$69.00. The company’s other prominent brands include; Pol Roger (Champagne), Antinori (Italy), Dr. Loosen (Germany), and Hugel & Fils, including Bordeaux’s Chateau La Lagune, Chateau Smith Haut Lafitte, Chateau Leoville Poyferre, Burgundy’s Joseph Drouhin, Rhone’s Paul Jaboulet Aine from France.

As below is our brief impression off the basic wine samples offered by Vino+.

2007 Vino+ Semillon Sauvignon Blanc (Australia). 11.5%. This was a warm wine with aromas of green apples and gooseberry. The palate is round and full, lime and a light lemon zest acidity that finishes clean and short.

2006 Vino+ Shiraz Merlot (Australia): 14.0%. White pepper and sweet black berry with a tint of licorice and greenness. Lightly flavored, it remains coarse like sandpaper with a lack of balance and fuller fruit flavor.

2007 Vino+ Premium White (South Africa). 9.5%. A 95% Riesling and 5% Chenin Blanc from South Africa, has light floral tones coupled with canned Lychee syrup fragrance. Medium built, it has a cream like thickness resembling almost like Ice Cream Soda. Tasty, fresh and flavorsome.

2007 Vino+ Premium Red (South Africa). 11.5%. 100% Pinotage. A mix of red berry and herb spice. Light and fruity, raspberry and a light peppery aftertaste.

For retail availability, please call +65 6732 0555 or email corporate.sg@cornerstonewines.com.