酒 Code of Ethics (倫理)

Above: An analect adapted from Confucius writings. Image is courtesy of fellow wine and port enthusiast Harry Halyk of Toronto, in Canada.

As the premier site in the Asian wine world, 酒 Editors and contributors share a dedication to ethical behavior and adopt this code to in our pursuit of wine enlightenment.

To our fellow wine lovers, and readers, we strive to be independent, neutral, truthful, and accountable.

To our sources and subjects, we have the duty to minimize misunderstanding, not misrepresent, get all sides of a story, and respect anonymity.

Wine Samples
From time to time, 酒 may get wine samples in the mail from producers, importers or parties from the wine trade. 酒 is open to welcoming samples and taste ever single bottle, under controlled conditions (like our storage facility, or at a local venue where there is air-conditioning), and and when convenient, 酒 will strive to taste them blind. 酒 will only publish wines which we like and will disclose them as press sample.

Product Endorsement
酒 is open to accepting wine related products for review consideration, but will not accept payment for advertorials or for endorsement of product. 酒 will only recommend products the editorial team has tried and there’s a consensus on the validity and and editorial value of these products.

Advertising
For financial reasons, 酒 may accept advertising on 酒 Jiuwine.com, as wine is an expensive and time consuming affair. It wilhelp to cover the cost of renewing and hosting this domain site.

However, 酒 will not accept advertising from wineries or conglomerate companies (like cooperatives) who own wineries. 酒 wishes to avoid any potential conflict of interest which tend to plague the likes of glossy magazines, both local and foreign. 酒 may take advertising from wine marketing bureaus or trade offices which represent a country or an entire region, as long they do not have any financial interest in any of the wineries they represent.

Affiliate Programs
酒 may participate in affiliate programs where we offer and exchange links to products, or wine related parties relevant to our editorial interest, including parties 酒 may have also chosen to review. We consider such links as a way to reach out to more readers and consumers, while 酒 do not accept fees.

Winery and Winemaker Events and Meals
Like many journalists in the wine world, 酒 may be invited to such events, from individual lunches or dinners with winemakers, to press functions, dinners, open houses and so forth. When attending, there are two further guidelines to such events.

I. 酒 will only meet a winemaker for lunch or dinner on our own terms in a public or anonymous setting, and 酒 will always strive to cover our own expenses, including corkage as and when it’s chargeable in Asian wine dining culture.

II. 酒 will not attend VIP or press events thrown by an individual winery representation. 酒 will only attend events which involve a significant number of multiple wineries.

Winery Visits
酒 will visit individual wineries on our terms, but usually visiting them requires an appointment and most of the time it is not possible to remain anonymous. While 酒 consider this to be regrettable, 酒 feels it may be necessary so as to have a chance to present a story of certain wines or producers to both our members and readers.

Press Passes to Public and Trade Tastings
酒 regularly receive and solicit press passes (i.e free tickets) to larger public and trade tastings for multiple wineries or exhibitors.

Press Trips
酒 has not taken a trip to anywhere that is paid for by an individual or a group of individual wineries. 酒 would consider should the situation arise, accepting an expense paid trip (provided if our editorial team can go in the first place) that is sponsored by a regional marketing organization.

Scores and Prices
酒 wine reviews and scores does not factor in any of the wine’s price in the score. While 酒 may occasionally highlight an extreme value of a wine, we would encourage and leave it to our readers to decide what represents good value.

Linking and Credits
酒 will provide links to the sources for stories, ideas, and content which 酒 discover on the web. In efforts to promote Asian wine appreciation, 酒 will link to any wine blogger who has a blog and would like to be listed on 酒 Jiuwine.com site.

Editorial Control and Comments
酒 exercise editorial control over the comments that appear on 酒 Jiuwine.com site. 酒 will edit (and often delete) comments which are purely self promotional, whether they be for someone’s personal blog or for someone’s wine. While 酒 understands this may be a grey area when it comes to people making wine recommendations in the comments, and 酒 will deal with these on a case-by-case basis. 酒 will also edit or sometimes delete comments to excise personal and ungrounded attacks on winemakers or on other commenter. As far as possible, 酒 will welcome, encourage and tolerate all opinions.

General Disclosure
酒 will stay independent, accountable and open as far as possible in identifying issues which may lead to queries about possible conflict of interest between ourselves and the wines and related product we review and pursue. If 酒 Editors review the wines of someone who happens to be a close personal friend, we will make mention, and amongst other such things should they arise.

Others
酒 will continue to function independently as a wine medium, while keeping our features and reviews as part of our expression opinions, experiences, and learnings. 酒 editorial staff will never publish content or opinions under false pretenses. 酒 take a serious view for our reports and reviews on this site.

酒 Editors and Contributors hold and adhere to the above ethics with care and consideration of continuing to be a reliable and trusted source of objective advice, free from conflicts of interest, bias which 酒 offer to today Chinese wine consumers and drinkers.

Thank you.

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Above: The door knob to the Confucius temple in Kaohsiung. Image is courtesy of MingszuLiang from Taiwan.

作為總理的網站，在亞洲葡萄酒的世界，酒的編輯和貢獻者分享一種奉獻的道德行為，並採取此程式碼，在我們追求葡萄酒的啟示。

以我們的同胞，葡萄酒愛好者，讀者，我們努力成為獨立，中立，真實，和負責任的。

我們的來源和科目，我們有責任，以盡量減少誤解，不歪曲，得到各方面的一個故事，和尊重不願透露姓名的。

葡萄酒樣本
從時間，以時間，酒可能得到的葡萄酒樣本，在郵件中，從生產者，進口商或當事方從葡萄酒貿易。酒是開放，歡迎樣本及品味以往任何時候都單瓶，在受控條件下的條件（如我們的貯存設施，或在當地的場地，那裡的空氣調節） ，以及和方便的時候，酒將努力品味他們雙目失明。酒將只發布葡萄酒，我們想，並會透露他們當作新聞的樣本。

產品背書
酒是開放，接受葡萄酒相關產品的審查考慮，但不會接受的付款advertorials或認可的產品。酒只會推薦產品社論隊此前曾試圖將有一個共識，有效性和和編輯的價值，這些產品。

廣告
財政上的理由，酒可以接受的廣告酒 Jiuwine.com，由於葡萄酒是一種方法昂貴而費時的事。它wilhelp ，以支付革新和主辦此網域的網站。

不過，酒是不會接受的廣告，從酒廠或礫岩公司（如合作社）誰自己的酒廠。酒的意願，以避免任何潛在的利益衝突，往往困擾著喜歡的漂亮雜誌，本地和外來的。酒可採取廣告，從葡萄酒的市場營銷局或貿易辦事處代表一個國家或整個地區，只要他們不擁有任何經濟利益，在任何有關他們所代表的釀酒廠。

聯盟計劃
酒可能參與了聯盟夥伴計劃的情況下，我們提供和交換鏈接的產品，或葡萄酒有關各方有關我們的編輯有興趣，其中包括各方酒也可能選擇檢討。我們認為，這種聯繫的一種方式接觸到更多的讀者和消費者，而酒不接受收費。

葡萄酒廠和釀酒活動和膳食
像許多記者在葡萄酒的世界，酒可邀請此類事件，從個別午餐或晚餐，與葡萄酒，新聞界的職能，晚餐，開放住房等等。當出席，有兩個進一步的指引，此類事件。

一，酒只會滿足釀酒為午餐或晚餐我們自己的條款，在公共或匿名的設置，和酒將始終努力，以支付自己的費用，包括corkage作為時，它的徵收在亞洲葡萄酒美食文化。

二。酒將不出席的貴賓或新聞事件，拋出由個別酒廠的代表性。酒將只參加活動，其中涉及大量的多個酒廠。

釀酒廠參觀
酒將訪問個別酒廠對我們的條款，但通常探訪他們需要一個的任命和大部分的時間是不可能保持匿名。而酒認為這是令人遺憾的是，酒覺得它可能是必要的，以便能有機會出席一個故事，某些葡萄酒或生產商，以符合我們的成員和讀者。

新聞傳遞給公眾和貿易品酒
酒定期收到徵求新聞通行證（即免費門票） ，以較大的公共和貿易品酒多個酒廠或參展商。

新聞人次
酒並沒有採取了此行的任何地方，就是費用由某一個人或群體的個別酒廠。酒會考慮應的情況出現，接受支付的費用之旅（提供的，如果我們的編輯團隊可以去擺在首位） ，是由一個區域的營銷組織。

分數和價格
酒酒的評語和分數並不因素中的任何葡萄酒的價格，在評分。而酒可能偶爾會突出一個極端的價值，葡萄酒，我們會鼓勵，讓我們的讀者來決定什麼三個代表良好的價值。

連接及學分
酒將提供鏈接到來源的故事，思路和內容，其中酒，發現在網站上。在努力促進亞洲葡萄酒的讚賞，酒，將連結到任何葡萄酒的Blogger誰有一個博客，並想上市的酒 Jiuwine.com 網站。

社論控制和評論
酒行使編輯控制權的評論出現在酒 Jiuwine.com 網站。酒將編輯的（往往刪除）的意見，純粹是自我宣傳，無論他們是為某人的個人博客或為某人的葡萄酒。而酒的理解，這可能是一個灰色地帶，當談到人民作出的建議，在葡萄酒的評論，和酒，將處理這些對一逐案的基礎上。酒也將修改或刪除的評論，有時以關長個人和毫無根據的攻擊釀酒或對其他的評論者。盡量酒會歡迎，鼓勵和容忍的所有意見。

一般披露
酒將繼續獨立的，負責任的和公開的，盡量在確定問題可能導致疑問，可能出現的利益衝突之間的我們自己和葡萄酒及相關產品，我們的審查和追求。如果酒的編輯審查葡萄酒有人誰剛巧是密切的私人朋友，我們將盡一提，和其他這類事情應該出現的矛盾。

其他
酒將繼續獨立運作，作為一個葡萄酒中，而讓我們的特點和評語的一部分，我們表達的意見，經驗和學術。酒編輯人員絕不會發布的內容或意見，蒙混過關。酒採取了嚴重的意見為我們的報告和審查關於這個站點。

酒的編輯和貢獻者持有和堅持上述倫理與照顧和考慮繼續成為一個可靠和值得信賴的來源，客觀的意見，不受任何利益衝突，偏見，其中酒提供，今日中國的葡萄酒消費者和飲酒。

謝謝您。